Sam Sing is the culinary and hospitality arm of Long Chen Group, bringing the flavors, aromas, and culture of Chinese and Asian cuisine to Israel. Under Sam Sing operates, among others, the restaurant “The Chinese Sea” in Tel Aviv, offering an authentic Asian dining experience in the heart of the city’s vibrant culinary scene.

The company specializes in Chinese-inspired gastronomy, featuring classic and modern dishes alongside unique combinations—carefully adapted to the Israeli palate without compromising authenticity or rich, deep flavors. In parallel, Sam Sing imports food products and alcohol from across Asia, introducing the local market to distinctive brands, ingredients, and flavors that are difficult to find among most suppliers in Israel.

The combination of character-driven restaurants such as “The Chinese Sea” with food and alcohol import operations enables Sam Sing to create a complete culinary world—from the plate in the restaurant to the shelf at home. In this way, the company connects East Asian food culture with the Israeli audience through authenticity, passion, and a high professional standard.

Looking to bring the flavors of East Asia to your audience? Sam Sing connects hospitality, food and alcohol imports to create unforgettable culinary experiences.